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Direct Advertiser Launch — Multi-Offer Feed
Launched a dynamic multi-offer home feed, unlocking revenue from high-value non-game opportunities the single-offer layout had suppressed.
The problem
Benjamin’s app featured only a single promoted offer, limiting visibility and revenue from high-value non-game opportunities like financial apps and browser extensions.
What I did
- Launched "New Ways to Earn," a dynamic home feed section supporting multiple featured offers.
- Optimized affiliate offer placements and payouts to maximize revenue per offer.