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Apple App Store Compliance
Reworked the home feed strategy to unblock repeated Apple rejections, restoring the ability to ship iOS updates and acquire users.
The problem
Apple repeatedly rejected the Benjamin app for promoting "cash for digital tasks," particularly game-based rewards, threatening iOS updates and user acquisition.
What I did
- Rebalanced the home feed to prioritize physical commerce offers (shopping cashback, surveys, receipt scanning).
- Moved game-related offers into a secondary hub accessible via web view to meet Apple’s guidelines.
- Introduced dynamic merchandising to optimize feed layout by category and partner type.