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Cost Optimization — $80K/Month Saved
Surfaced and retired orphaned Plaid-linked accounts, cutting recurring cost with no headcount reduction and no hit to engaged users.
The problem
Plaid-linked accounts were incurring recurring costs of $0.10 per account per month, including for deleted, paused, or inactive users, many of which no longer delivered business value.
What I did
- Analyzed account linkage data to surface orphaned, paused, and inactive accounts.
- Implemented auto-deletion and auto-pause logic for low-utility accounts, while preserving seamless re-linking for engaged users.
- Updated the account-linking policy to limit unnecessary connections and reduce abuse.